Ad+design

= Ad Design =

I made my own ad for a fictional event company called "Greatest Knight". Greatest Knight is a company that revovles around collecting information about all types of events for young adults to attend, this includes festivals, nightlife, resturants, museums and concerts. This information is presented on a website or flyer weekly to inform the clients about these events, offering discounts and coupons.

I decided to create three types of advertising: Print or billboard ad, online flash ad and an online banner.

I based my advertisements on simplicity and stright to the point. I want my audience to be attracted to the ad because they are interested in events and parties that are local and best suited for them. I added some humour into my print ads because it is straight to the point but does not say too much. I used my own personal pictures and designed banners so that I would have no copyright problems whatsoever.

The target audience is from 15 to 30. Both females and males that are single or in a relationship with no children.

The campaign for this company is simply to get its name and purpose out into the public to gain more popularity and interest. The billboard ads I would place in large cities with a diverse ages and ethnic groups such as Toronto or Mississauga. The magazine ads I would place in popular culture magazines, music magazines and teen magazines. The online ad would be on social networking websites and also event planning websites.